What's Cooking: ClusterTruck


If you work, or live in downtown Indianapolis, I think you are going to be excited about this week's "What's Cooking."

The food business is booming across the country. But as much as we Americans like our fancy restaurants, we also like kicking our feet up at home, and enjoying good, hot food, delivered right to our doorstep.

A new, first-of-its-kind restaurant just opened in downtown Indianapolis.

Don't worry about a reservation, ClusterTruck is a delivery-only operation. All the food, made from scratch, using locally sourced ingredients. And it's not a food truck at all, as the name might lead you to believe.  

If you look at the menu, it's designed as if the groups of food might mimic a group of food trucks on a downtown street. One for tacos, one for salads, pizza, even one for tater tots! 

One of the co-founders of ClusterTruck, Chris Baggott, says they are using technology to get the food to customers faster than any other food delivery service out there right now can.

"The main thing is, we make all the food. Rather than have 10-15 different restaurants where drivers pick up from and having to work in that model where they have to go to a restaurant, get out of the car, find their food and then make the delivery. Restaurants aren't really set up for takeout. We've designed a kitchen from ground up to be a take-out only restaurant" says Baggott.

Unlike current food delivery services like GrubHub and DoorDash, ClusterTruck locates the delivery driver first and estimates when they can pick up the food, before preparing the order.

The ClusterTruck model also allows for that unique menu to evolve much faster than any current restaurant can today.

"We didn't have breakfast when we launched, then we saw we were getting a lot of web traffic in the morning. We said, 'Oh, let's start a breakfast menu' and in less than a week we were able to spin up a breakfast truck concept." says Baggott.

Some drawbacks to most Hoosiers, ClusterTruck only delivers in a three-mile radius of the Central Library in downtown Indianapolis. But that's how they are able to get the food to customers so fast, hot, and fresh. Their promise is your food delivered is to you within 4-7 minutes of being prepared.

"So that's our limit, which is hard, because people are like, 'We are just in Garfield Park,' which is 4.2 miles, but we won't be able to get the same experience if we start stretching that," Baggott says.

Another tweak, the delivery is free, you just have to agree to meet the driver curbside, so he doesn't have to get out of the car. That makes sure he's back at base, just in time for his next hot delivery.

Want to see more about the cool new concept that is the first in the country, join us tonight on WTHR at 5:30 for What's Cooking!

ClusterTruck website