Tobacco giant's New Year's resolution — to stop selling cigarettes

This Friday, April 7, 2017, file photo, shows cigarette butts discarded in an ashtray outside a New York office building. (AP Photo/Mark Lennihan, File)

INDIANAPOLIS (WTHR) — Philip Morris International has set a lofty goal for 2018: "we're trying to give up cigarettes."

The maker that sells brand such as Marlboro, L&M, parliament and Chesterfield took out ads in UK newspapers to say its new ambition is to build a smoke-free future, according to their website.

The hope is to help people quit smoking traditional cigarettes and replace them with smoke-free alternatives.

"We understand the millions of men and women who smoke cigarettes. They are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice. ... Society expects us to act responsibly. And we are doing just that by designing a smoke-free future."

But some are skeptical as to whether or not Philip Morris International will follow through.

The UN Health Agency refused to partner with the company's Foundation For A Smoke-Free world because it says that tobacco companies have mislead the public before. The agency along with the World Health Organization says its worried that Philip Morris will market smoke-free products as safer when that isn't necessarily true.