INDIANAPOLIS — Butler Blue IV is elevating his status, taking on the title of "Mayor of March" during tournament plays in Indiana.
“Blue already represents all of the best parts of NCAA Basketball,” said Evan Krauss, Blue’s handler and senior marketing manager at Butler. “Combine that with the love of his hometown, Indianapolis, and you have a slam dunk.”
Blue will be part host, part ambassador, part reporter, and part college hoops fanatic, attending fan rallies hosted by Indiana Sports Corp. and community events organized by Keep Indianapolis Beautiful. Blue will also extend hospitality to guests and media with Visit Indy and much more.
He'll also hit the road to attend games at Butler, Bloomington and West Lafayette.
“Our live Bulldog mascots are no strangers to road trips,” Krauss said. “We’ve covered thousands of miles over the last several years on the heels of the Butler basketball team to surprise prospective students, visit alumni, and spread some Butler cheer. This is a continuation of that, but with a special focus on our own backyard. I think Blue was born for March in Indy!”
Blue made his campus debut before a Butler men’s basketball game on Jan. 24, 2020. Less than two months later, the season was ended by the pandemic.
Fans can follow @TheButlerBlue and #MayorOfMarch on Twitter, Facebook and Instagram for additional Butler Blue IV content.