INDIANAPOLIS — Pacers Sports & Entertainment announced Monday that Indianapolis-based Gainbridge is the new naming partner for the home of the Indiana Pacers, Indiana Fever, and hundreds of events.
The new name was formally announced as Gainbridge Fieldhouse at a 9 a.m. news conference Monday.
The Pacers first announced the multi-year deal at 8 a.m. on the team's social media platforms.
Gainbridge is a self-managed digital platform providing clients with direct access to financial products. It is part of the Indiana-based Group 1001 insurance holding company that offers life and annuity, property and casualty, health insurance, and other products.
Gainbridge was the presenting sponsor of the Indianapolis 500 in 2019 and has made considerable business and philanthropic investments in Indiana and around the country.
Other Gainbridge sponsorship relationships include the Acura Grand Prix of Long Beach; sponsor of the #26 Andretti Autosport Honda driven by Colton Herta in the NTT IndyCar Series; sponsor of an LPGA tournament next year in Boca Raton, Florida; and sponsor of the Scheumann Family Indoor Practice Facility at Ball State University.
The arena was originally named Conseco Fieldhouse when it opened in 1999 and carried that name until 2011, when CNO Financial Group renamed the building Bankers Life Fieldhouse after its subsidiary. The Bankers Life naming rights expired in 2019 but the Pacers elected to not change the existing signage at that time while they negotiated with potential sponsors.
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