One of the longest-running traditions at the Indianapolis Motor Speedway is the winner of the Indy 500 taking a swig of milk in Victory Circle.
This year, for the 100th running of the race, about 100,000 race fans will join in.
Track officials were joined by a dairy cow on the front straightaway at the Speedway Tuesday to announce they will try to hold the world's biggest milk toast, with those thousands of fans holding up their bottles of milk along with the winner of the Indy 500.
"It is so much in our DNA, we felt like what we wanted to do is celebrate, not just watching and living vicariously through the driver that wins the race, but doing it along with them," said IMS President Doug Boles.
"We will be right here at the Indianapolis Motor Speedway on race day, all of us, helping distribute 100,000 of ice-cold milk to all of the race fans," said Deb Osza with the American Dairy Association.
While this year marks the 100th Indianapolis 500, it has been 83 years since the race winner first drank milk in Victory Circle. Louis Meyer started the tradition in 1933 when he asked for a cold glass of buttermilk after he won the race for the second of his three victories.
The 100,000 bottles of milk will be given out free of charge on race day, May 29. They're still working on the logistics of how that will work.
In the meantime, commemorative bottles will be available throughout Indianapolis leading up to the race.