Spock greets commuters in New York

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ROCHESTER, NEW YORK (NBC NEWS) - Drivers in Rochester, New York can live long and prosper.

An image of Mr. Spock went up along Interstate 490 greeting commuters as they made their way into the city.

Thursday marks 50 years since the first episode of Star Trek aired.

The show tells the story of the crew who ran the Starship Enterprise and its five-year mission to "Boldly go where no man has gone before."

The television series ran from 1966 to 2005, and a new series is expected to premiere in January 2017.

The Star Trek series is widely considered one of the greatest sci-fi stories ever told.

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