Sandy Hook parents release chilling 'back to school' PSA


WARNING: The video below contains graphic content related to school shootings that may be upsetting or difficult to watch for some viewers.

Newtown, Conn. (WTHR) – An anti-gun violence organization has released a chilling "back to school" PSA, showing how kids could be forced to use ordinary possessions to fend off active shooters.

Sandy Hook Promise, a non-profit organization founded and lead by several family members whose loved ones were killed at Sandy Hook Elementary School, released the video Wednesday.

In the video, smiling, happy children suddenly having to employ skateboards, jackets and cell phones in life-or-death moments.

Sandy Hook Promise says the purpose of the PSA is to "bring awareness of this horrific 'new normal' and the stress that students face on a daily basis."

“So far this year there have been over 22 school shootings, and with students heading back to school, it seems sadly probable that we will see more incidents," said Nicole Hockley, co-founder and managing director of Sandy Hook Promise and mother of Dylan who was killed in the Sandy Hook School shooting. "This is unacceptable, given that we have proven tools to prevent these acts from occurring. We cannot accept school shootings as the new normal in our country. Our goal with this PSA is to wake up parents to the horrible reality that our children endure."

According to Sandy Hook Promise, more than 7.5 million people nationwide have been trained in the organization's lifesaving Know the Signs programs that focus on gun violence prevention by training youth and adults how to identify at-risk behavior and intervene to get help before a tragedy can occur.

26 people, including 20 children, were shot and killed at Sandy Hook Elementary School in Newtown, CT in 2012.

To learn more about Sandy Hook Promise and how they are hoping to prevent future tragedies, click here.

Filed under: