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Football fan reaches $1.1M in donations for Iowa hospital after plea for beer money

An Iowa ice cream shop will also begin selling Busch Light-flavored soft serve and donate 100 percent of the proceeds to the initiative.
Carson King holds a sign asking for beer money in a screenshot from ESPN's "College GameDay" Saturday. (Photo via WHO-TV)

ALTOONA, Iowa (WTHR) — $1.1 million and counting!

Iowa State University alum Carson King famously held up a sign on ESPN's "College GameDay" that read, "Busch Light Supply Needs Replenished. Venmo Carson-King-25."

Minutes after appearing on TV, he received hundreds of dollars in donations from all across the country.

When the "beer fund" reached $1,000, King and his parents came up with a plan. He would buy a case of Busch Light, then donate the rest to the University of Iowa Stead Family Children's Hospital in Iowa City. The hospital has become well-known for "The Wave," a tradition between University of Iowa football players and fans and the young patients of the hospital watching the game from their windows.

King says they have now passed the million-dollar mark after Busch and Venmo agreed to match all donations King raised.

NBC-affiliate WHO-DT reports Goldie's Ice Cream Shoppe, located in King's hometown of Prairie City, will begin selling a Busch Light-flavored soft serve in his honor with 100 percent of the sales going to his Venmo to donate to the children's hospital.