A large, colorful billboard from the 1937 release of the animated film "Snow White and the Seven Dwarfs" has been sold at auction for $10,755.
In a statement, Heritage Auctions said it was not identifying the winning bidder. The Dallas-based auction house had said the rare billboard was expected to sell for at least $10,000 on Saturday.
The 20-by-9-foot billboard was printed in England to promote the Disney film there. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.
The billboard had been in a private collection for more than a decade.
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