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13 WTHR Indianapolis | Indianapolis Local News & Weather

Super Bowl commercial highlighting COVID-19 death of beloved Hoosier pushes masks and vaccine

Paul Loggan was diagnosed with COVID-19 after attending a basketball sectional game last March. He and at least four others attending died from the virus.
Paul Loggan and his son at a football game. (Provided by family)

INDIANAPOLIS — The family of an Indiana athletic director who died of COVID-19 is urging Hoosiers to get vaccinated against the disease in a new commercial that will air during Sunday’s Super Bowl.

Will Loggan, the son of former North Central High School Athletic Director Paul Loggan, talks about his father’s legacy and his family’s experience during the 30-second commercial. It will air in six broadcast markets around the state during the game, with a projected audience of 1.7 million Hoosiers. 

Paul Loggan was diagnosed with COVID-19 after attending a basketball sectional game last March. He died on Easter Sunday in 2020. At least four other people who attended the game also died of the disease. 

“Paul Loggan was a beloved figure in Indiana football, and his loss left a huge void for his family and the entire sports community,” said Gov. Holcomb. “We can honor his legacy by using all the tools we have to stop the spread of COVID-19, including wearing masks and getting vaccinated when it’s our time to do so.”   

Funding from the federal CARES Act paid for the $123,500 commercial.