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$25 Million Dollar Hoax

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$25 Million Dollar Hoax is NBC's newest one-hour unscripted series about a daughter who plays a "practical hoax" on her family by convincing them she has won the lottery and changed from a level-headed, sweet girl to a selfish spend-a-holic.

Veteran prize-presenter Ed McMahon ("Star Search," "The Tonight Show Starring Johnny Carson") and George Gray ("The Weakest Link") help set up the ruse.

Based on a British format from Maverick, the series is produced by Reveille and Hallock Healey Entertainment. The executive producers are Ben Silverman (NBC's "The Biggest Loser"), Scott Hallock and Kevin Healey ("Scare Tactics") and Stuart Krasnow ("Average Joe," "Manhunt").