KNOXVILLE, Tenn. — So many people tried to buy the Dolly-inspired ice cream from Jeni's Ice Cream that it crashed the company's website.
The limited-edition Strawberry Pretzel Pie flavor went on sale noon Thursday. But it didn't go as smoothly as planned.
Jeni's asked on Twitter just after noon, "Did y'all just break our website?"
Then, just after 3 p.m., Jeni's posted it was still having issues with the website and that the flavor was not sold out.
A spokeswoman said Thursday the flavor is not sold out online yet, "but we’re still working through the website issues and will let everyone know via social media and email when it's available again. We realize our customers are disappointed and we’re so sorry that this was a frustrating experience."
Jeni's said the website got 50 times more users than normal when the flavor was released, and while the company thought the site could handle the extra traffic, it shut down.
The flavor is not available at local retailers, only online and in Jeni's scoop shops.
The company said it would give folks a 48 hour notice on social media before the flavor is available again.
Ok, now this sounds good!
Jeni's Ice Cream has teamed up with Dolly Parton for a brand new but limited edition ice cream flavor. If that's not sweet enough, the proceeds from the ice cream will go to Dolly's Imagination Library!
"Dolly Parton is the person we all want to be when we grow up: An unstoppable force for good with the power to bring people together. Strawberry Pretzel Pie is our ode to the Queen of Country and a throwback to the triple decker pie from the potlucks of our youths," said the brand on its website.
So what makes up this flavorful tribute to Dolly? The ice cream will include layers of salty pretzel streusel, cream cheese ice cream, and lipstick red strawberry sauce.
The new flavor will be available to order online at noon on April 8. There will be a limit of two pints per purchase.
Jeni's, an artisan brand based in Ohio,only made about 10,000 pints, and they expect them to sell very fast.
Dolly Parton's Imagination Library has give more than 150 million books to children all over the world--- for free!