Instagram offering in-app shopping

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(WTHR) — Instagram is now giving brands an even bigger reason to show off their merchandise on their social media profile. The app is now a shopping platform.

The app will now let you buy what you see from brands.

Brands are able to add a "shopping" sticker to their posts, and when fans click the sticker, they'll get details about the products, including the price and a link to buy the item straight from the app.

The company said at some point, regular users will also be able to add shopping stickers to their own pages, but no word yet on when this feature will roll out.

Better start getting your Instagram aesthetic locked down now.

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