Indiana State Department of Health launches anti-vaping campaign

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INDIANAPOLIS (WTHR) — The Indiana State Department of Health launched an anti-vaping campaign on Monday.

The “Behind the Haze” campaign is part of a $2 million effort announced by Governor Eric Holcomb and the State Health Commissioner to reduce vaping among Indiana youth.

The Indiana Youth Tobacco Survey found the use of e-cigarettes has increased more than 350 percent among Indiana middle and high school students since 2012.

The three-pronged "Vape-Free Indiana" initiative includes prevention, education and cessation.

The campaign comes as ISDH investigates vaping-related lung injuries that have hospitalized 104 people and led to four Indiana deaths.