Hershey's, Pillsbury launch new crème-filled cereal

General Mills is launching a new cereal called Fillows. (General Mills release)
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INDIANAPOLIS (WTHR) — Hershey's and Pillsbury are launching two new cereals and Indianapolis is included in the launch.

Hershey's Cookies 'N Crème and Pillsbury Cinnamon Roll Fillows will be in dozens of store statewide and hundreds nationwide.

A Fillow is a cereal with a crunchy shell with crème filling inside.

To celebrate the launch, General Mills is hosting in-store demos at Indy-area Walmart stores on Monday and Tuesday of this week (May 20 and 21.)

The following Walmart stores are included in the launch and will host demos on Tuesday from 12:30-6:30 p.m.:

  • 3313 W. State Road 45, Bloomington, IN
  • 2025 Merchant Mile, Columbus, IN
  • 8300 E. 96th St., Fishers, IN
  • 790 Greensburg Commons Center, Greensburg, IN
  • 7245 U.S. 31 S., Indianapolis, IN
  • 882 S. State Road 135, Greenwood, IN
  • 7245 U.S. 31 S., Indianapolis, IN
  • 1920 E. Markland Ave., Kokomo, IN
  • 410 Grand Valley Blvd., Martinsville, IN
  • 2500 Progress Parkway, Shelbyville, IN
  • 1501 E. 29th St., Muncie, IN
  • 9500 E. U.S. Highway 36, Avon, IN

Also participating in the launch:

  • 321 Charles St., Anderson, IN
  • 100 3200 John Williams Blvd., Bedford, IN
  • 735 Whitfield Dr., Columbus, IN
  • 1835 S. U.S. Highway 231, Crawfordsville, IN
  • 1750 Indianapolis Road, Greencastle, IN
  • 1965 N. State St., Greenfield, IN
  • 1133 N. Emerson Road, Greenwood, IN
  • 10735 Pendleton Pike, Indianapolis, IN
  • 4545 Lafayette Road, Indianapolis, IN
  • 4650 S. Emerson Ave., Indianapolis, IN
  • 3240 S. Western Ave., Marion, IN
  • 4801 W. Clara Lane, Muncie, IN
  • 3167 S. State Road 3, New Castle, IN
  • 2373 E. Main St., Plainfield, IN
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