Fitbit launches wearable fitness tracker for kids

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SAN FRANCISCO (Business Wire) — The leading global wearables brand introduced Fitbit Ace™, an activity tracker that makes fitness fun for kids while getting the entire family involved.

Designed for kids ages 8 and older, Ace automatically tracks steps, active minutes and sleep, has up to 5 days of battery life, and it features an adjustable, showerproof wristband. And it's all controlled by parents.

A new Fitbit family account allows parents control who their kids connect with in the Fitbit ® app so they can safeguard their kids’ privacy and stay on top of their activity.

Fitbit introduced Fitbit Ace to fight decreasing activity levels in children.

According to the World Health Organization, childhood obesity rates are on the rise with two out of three kids inactive every day.

Based on a Fitbit study, most parents agree and believe their children are less active than when they were children. They are concerned about their child’s weight, the food they eat, and their activity levels, as well as the rising trend of childhood obesity.

“The challenge of inactivity with our children is not going away and is only estimated to get worse as they get older, dropping almost 40 minutes per year from ages 9 to 15," said Chris Watts, executive director of the National Fitness Foundation. “It is essential to provide parents with tools to help their kids be more active. Fitbit’s solution offers more than just a way to track activity – it helps instill healthy habits from an early age, making it fun and rewarding to move more and empowers parents to make health and fitness a family affair.”

Ace is available for presale now on Fitbit.com. The wearable fitness tracker retails at $99.95. It will become available in stores within the year.