To fill Babies R Us void, JCPenney opening 500 children's clothing shops

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INDIANAPOLIS (WTHR) — Now that Babies R Us is officially closed, JCPenney is stepping in to fill that need in the market.

The department store announced that it will be opening 500 baby shops, according to a press release.

“The baby care business is expected to reach over $13 billion by 2021* and we are seizing this opportunity to pursue available market share and aggressively go after the baby customer with these new shops,” said James Starke, senior vice president and head of merchandising for JCPenney. “We’ve strategically chosen these 500 JCPenney locations because the majority of the stores are near a specialty baby retailer that has recently closed its doors.”

The shops will feature an assortment of Carter’s® clothing along with Gerber® and Okie Dokie® playwear and sleepwear. Car seats, strollers, swings as well as nursery furniture such as cribs and crib mattresses are will also be available for same-day take home.

The new shops will launch later this month.