Fever put new spin on the classic love story for International Women's Day

These file photos show the Indiana Fever's game against the Minnesota Lynx, Wednesday, July 11, 2018, in Indianapolis. (AP Photos/Darron Cummings)

INDIANAPOLIS (WTHR) - Who needs glass slippers when you can lace up a pair of basketball shoes?

In honor of International Women's Day this Friday, the Indiana Fever are talking about their love for the game in a social media campaign.

Sixty percent of teen girls participate in sports, according to the Women's Sports Foundation. The benefits don't end with physical fitness. In 2017, 94 percent of women in executive leadership positions also played organized sports growing up, according to University Wisconsin Health.

Just as those athletes went on to find success outside of sports, the Fever are encouraging fellow Hoosiers to post about what you've sacrificed for the love of what you do - no matter what you do - with the hashtag #AllForLove.

In the first few hours after the campaign kicked off Friday, they'd already started getting responsese, including an orthopedic and surgeon, an entrepreneur who started her own business and recognition by Mayor Joe Hogsett of all the women working in local government.

In the words of the Fever's campaign launch video: "How's THAT for a love story?"

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