Colorado sports store sells Nike gear for half-off after Kaepernick ad

Nike products appear on display at the SIX:02 shop inside Foot Locker's redesigned Manhattan flagship store in New York. (AP Photo/Mary Altaffer, File)
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COLORADO SPRINGS, Colo. (WTHR) — A Colorado business owner is putting his foot down when it comes to selling Nike products in his store. Following Nike's decision to make Colin Kaepernick the face of the latest "Just Do It" campaign, Prime Time Sports is selling Nike merchandise for 50 percent off.

Stephen Martin, the store's owner, told NBC affiliate KOAA he's is selling all his Nike products for half-off until they're gone. And once they're gone, he won't sell them again.

Martin said the discount is just enough to break even on what he paid to get the products. He won't be making a profit off them. He said he bought $60,000 worth of Nike products for football season three weeks ago.

"It's like a Christmas sale in here," Martin told KOAA reporter Sam Kraemer. Martin said he had sold more than 800 items before the day was over.

Martin said he is in favor Kapernick's cause — ending police brutality and racial injustice — but he believes that cause has been taken over by talks of the anthem.

According to KOAA, it's not the first time Prime Time Sports has taken a stand against the anthem protests. After Broncos player Brandon Marshall kneeled during the national anthem at a game in 2016, the store canceled an autograph session with him.

Denver Broncos inside linebacker Brandon Marshall (54) kneels during the national anthem prior to an NFL football game against the Atlanta Falcons, Sunday, Oct. 9, 2016, in Denver. (AP Photo/Jack Dempsey)
Denver Broncos inside linebacker Brandon Marshall (54) kneels during the national anthem prior to an NFL football game against the Atlanta Falcons, Sunday, Oct. 9, 2016, in Denver. (AP Photo/Jack Dempsey)

While Kaepernick's jersey sold out at the store after his anthem protests, and some customers boycotted his store after the canceled Marashall signing, Martin said more customers supported him in his decisions.

"Partly from being in a military-based town, there's been an overwhelmingly positive response," he told KOAA.

Some on social media have criticized the owner for claiming to understand the reason for the protest, but still not supporting it. Some also have expressed they think it's a publicity stunt.

Others, on the other hand, say they support they owner's decision.