Bud Light launches rainbow bottles in partnership with LGBT organization

Bud Light Celebrates World Pride with Rainbow-Inspired Bottles Benefitting GLAAD. (Photo: Bud Light/PR Newswire)

(WTHR) – Bud Light is unveiling a new look.

The beer company, in partnership with LGBTQ organization GLAAD, is launching its first-ever rainbow aluminum bottle to celebrate World Pride.

"The way we see it, our beer is for everyone to enjoy, so we are looking forward to seeing Pride bottles at bars throughout the month of June and beyond," said Andy Goeler, Vice President of Marketing for Bud Light.

The colorful bottles will make their debut sometime next month after appearing at The Governors Ball Music Festival in New York City.

From May 27 to June 30, $1 of every case sold will be donated to GLAAD "to assist in their efforts of creating a world where everyone can live the life they love," according to the press release.

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