Blue Bell responds to viral video of woman licking ice cream, returning it to shelf

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WARNING: The social media post below includes some strong language.

(WTHR) – Blue Bell is working with law enforcement, retail partners and social media to find a woman who tampered with a carton of ice cream.

A video has gone viral showing the woman take the lid off of an ice cream carton and lick it. Then she's seen putting the ice cream back on the store shelf.

In a response to the video, Blue Bell said, "This type of incident will not be tolerated. Food safety is a top priority, and we work hard to provide a safe product and maintain the highest level of confidence from our consumers."

Since the video, customers have suggested Blue Bell add plastic seals to their products to prevent more incidents like this.

The company says the ice cream in its containers should freeze to the lid, creating a natural seal. If anyone previously tampered with a lid, consumers would likely notice.

Blue Bell also thanked consumers for alerting team members about the “food tampering incident.”

Food tampering can lead to felony charges in some states.

The video has been retweeted more than 18,000 times and liked more than 45,000 times.