Ben & Jerry's exploring CBD ice cream

Ben & Jerry's is exploring the idea of producing CBD-infused ice cream. (Photo: Ben & Jerry's)

WATERBURY, Vt. (WTHR) — Ben and Jerry's is no stranger to taking on the role of progressive ice creamery.

In 2016, the company made an ice cream flavor — "Empower Mint" — specifically to bring awareness to changes they believe need to be made to our democratic process.

Just a few months ago, the brand went viral on Twitter for sharing the injustices people of color face when it comes to sentencing for marijuana possession.

In an April 20 press release titled, "This 4/20, Let's Be Blunt About Justice," there were statistics outlining the stark differences in consequences when white people have pot and when black people have pot.

Their "Half Baked" and "Dave Matthews Band Magic Brownies" flavors are no coincidence.

Now, Ben & Jerry's is taking the next step and venturing into CBD-infused ice cream.

While the FDA does not yet allow adding CBD into food and beverages, there is a hearing Friday for its legalization.

Ben & Jerry's submitted a statement of support for the legalization of CBD-infused food and beverage.

The company said the effort to add a CBD ice cream flavor to their product line is a direct reflection of what their supporters want.

"We're doing this for our fans," said Ben & Jerry's CEO Matthew McCarthy. "We want to give them what they're looking for in a fun, Ben & Jerry's way."

A recent survey revealed chefs believe CBD-infused foods are a hot trend for 2019.

The company also said the new ice cream would follow its current guideline of using sustainably-sourced ingredients. If the plan moves forward, the CBD would be sourced from its home state Vermont.

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