Smoke Detector Installed in an Unusual Place Saves Family - 13 WTHR Indianapolis

Smoke Detector Installed in an Unusual Place Saves Family


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Blue Truck Productions based in South Florida is on the road Cape Cod to film a unique and inspiring story about a family rebuilding their dream home after a fire. The story stresses the importance of installing smoke detectors where they may not be required by ordinance or building code.

Boston, MA (PRWEB) July 10, 2014

DirectBuy, the membership club that enables members to save across a wide variety of merchandise for their home and lifestyle, has contracted with Blue Truck Productions (Blue Truck) to produce a video program that will feature a unique and inspiring customer experience with an important fire safety message.

Just two years after building their dream home, Wayne and Megan Hicks and their three children stood on the side of the road and watched it go up in flames. A faulty gas line and an outdoor grill turned a summer evening barbecue into a nightmare. A tragedy that took the familys home but not their hope - largely in part because Mr. Hicks had the foresight to install an extra smoke detector in an area of the home where it is not required by code, but perhaps should be.

I am just thankful that I took the extra step to install a smoke detector in the attic, Mr. Hicks said. Otherwise, quite frankly, my family might not have survived. This extra alarm enabled the entire family the warning they needed to escape the home, which was engulfed in flames.

The family used their exclusive membership with DirectBuy of Boston South in Westwood, MA to furnish their original house - from kitchen cabinets to flooring and everything in between - at a considerable cost savings. When the house went up in flames, they again turned to DirectBuy to rebuild, knowing they wouldnt have to start all over and theyd have a team to help them. Thanks to their membership and DirectBuys customer service excellence, theyll be able to rebuild to the original quality using their purchasing records and even make upgrades with the same savings and outstanding customer service familiar to all DirectBuy members.

Our members are like family to us, said Dylan Astle, DirectBuys Vice President of Member Experience. Our South Boston team stood beside the Hicks during their first build and will be with them every step through the reconstruction.

Blue Trucks video production team will be on location to follow the family as they rebuild their dream home in Dennis, MA (near Cape Cod). The first day of filming is scheduled for Friday, July 11, 2014 and will continue through the construction process until the Hicks are able to return home. To see the story unfold and view sneak previews, follow @BlueTruckTV and @DirectBuy on Twitter.

"This project is the perfect fit for Blue Truck Productions," says Kristin A. Pelletier, President of the full-service video production company traveling in from South Florida to document the event. "Its inspiring story with a key message about fire safety and allows us to spotlight a company with core values that run deeper than just selling products.

"Our company motto is: Together, we can do amazing things, explained DirectBuys CEO Mike Bornhorst. When a tragedy like this strikes a member, our team is going to be jumping over their desks to help them get back in their home as quickly as possible.

Note: Story photos and video footage available by request.

About Blue Truck Productions
Based in Ft. Lauderdale, Florida, Blue Truck has clients from the U.S. and Europe. Blue Truck Productions is the corporate video production division of Blue Truck Media Inc., an entertainment company specializing in original screenplays, television programming and books. For more information on Blue Truck Productions, visit

About DirectBuy
DirectBuy based in Merrville, IN provides members with outstanding service, selection and value. At nearly 100 locations throughout North America, DirectBuy members pay confidential dealer prices with no hidden retail markup on over 1 million products from hundreds of popular brands. Our commitment to service excellence ensures that our members have access to unparalleled quality and choice while being guided by experts in purchasing and design. DirectBuy also provides lifestyle-enhancing benefits through DirectBuy Travel, including travel packages, luxury resorts, cruises, flights and car rentals, and more. For more information on DirectBuy, visit

Additional Information:
A Guide to the Massachusetts Smoke & Carbon Monoxide Requirements

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