The European Union funded campaign Flavor Your Life, which is dedicated to providing the latest in olive oil news,discusses some of the advantages that businesses and consumers can enjoy by implementing traceability systems for olive oil
Bohemia, NY / myprgenie.com / ACCESSWIRE / April 23, 2014 / Flavor Your Life, a European Union funded campaign that is dedicated to providing the latest in olive oil news, explains the advantages of adopting a traceability system that would allow consumers to trace the location and date origin of the olives used to make a given bottle of olive oil.
Although traceability has been an obligatory requirement for all European agro-alimentary businesses, there are standards within the traceability system that are voluntary and not required by European law. Some businesses have decided to adopt these standards regardless. By adopting these standards, businesses have added value to their products, which results in these products appealing to consumers over their competitors.
The adoption of a voluntary traceability system ensures legal obligations are met. The system can be used as a flexible aid that tracks information such as the origin of a product, process parameters, and strict management of quantities. The ability to reconstruct the history of a product right back to the original raw ingredients used in production can become an important marketing tool in business to business (B2B), as well as business to consumer (B2C), communications.
Traceability systems that offer consumer interactive modules could improve a company’s B2C relationship. These systems can involve entering a bottle lot number into a website, mobile app, etc. and getting specific origin information for an individual product.
The Flavor Your Life campaign supported by the European Union, Unaprol and the Italian Ministry of Agriculture, is dedicated to providing the latest in industry news and health information about European extra virgin olive oil. Extra virgin olive oil enhances the flavors of your recipes while providing health benefits. The Flavor Your Life campaign, the voice of olive oil production quality control, aims to educate consumers so they can make informed decisions when purchasing olive oil.
Contact: Scott Darrohn, Takara@fishbat.com, 855-347-4228
SOURCE: Flavor Your Life