The photo that broke Twitter Sunday night has now helped two well known charities further their work.
Samsung got some priceless publicity for free Sunday night when Academy Awards host Ellen DeGeneres used one of their smartphones to take a selfie with 10 A-list stars - a photo that was then re-tweeted more than 3 million times. That made it the most re-tweeted photo in Twitter's history, dethroning a photo of President Barack Obama hugging First Lady Michelle Obama after getting re-elected in 2012.
Critics soon accused Samsung of orchestrating and paying for the moment - an accusation the company publicly denied Tuesday.
"While we were a sponsor of the Oscars and had an integration with ABC, we were delighted to see Ellen organically incorporate the device into the selfie moment that had everyone talking," a company spokesperson said in a statement. "A great surprise for everyone, she captured something that nobody expected."
Backing up that statement, Samsung officials announced that in honor of the photo's 3 million re-tweets, they would donate $3 million to the charity of Ellen's choice. The popular daytime talk show host asked Samsung to split the money with half going to St. Jude's and the other half to the Humane Society.
You can watch "Ellen" weekdays at 3:00 p.m. on WTHR Channel 13.