Nielsen study: Media everywhere, bathroom included - 13 WTHR Indianapolis

Nielsen study: Media everywhere, bathroom included

Updated:
LOS ANGELES -

A new Nielsen company study says consumers increasingly are watching TV programs on their own schedule.

In the past year, U.S. viewers' monthly time-shifting of TV fare grew by almost two hours, according to a Nielsen report released Monday. Such viewing averages 13 hours each month.

Television still remains central to media consumption, the study found, despite the increase in time-shifting viewing and streaming video through a computer or smartphone.

On average, American consumers own four digital devices, the report found. The majority of U.S. households own high-definition TV sets, Internet-connected computers and smartphones, while nearly half also own digital video recorders and gaming consoles.

An offbeat survey finding: 40 percent of adults between the ages of 18 and 24 use social media in the bathroom.

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