Digital drive gives Burberry a Q3 sales boost - 13 WTHR Indianapolis

Digital drive gives Burberry a Q3 sales boost

Updated:
  • HeadlinesHeadlinesMore>>

  • Eyewitness News wins 7 AP awards

    Eyewitness News wins 7 AP awards

    Sunday, April 20 2014 9:28 AM EDT2014-04-20 13:28:45 GMT
    WTHR Channel 13 Saturday was honored with seven first place awards from the Indiana Associated Press, including Best Newscast and Best Continuing Coverage.More >>
    WTHR Channel 13 Saturday was honored with seven first place awards from the Indiana Associated Press, including Best Newscast and Best Continuing Coverage.More >>
  • 70s return, cooler mid week

    70s return, cooler mid week

    Sunday, April 20 2014 9:26 AM EDT2014-04-20 13:26:29 GMT
    A glorious Easter Sunday is in store with abundant sunshine and temperatures climbing into the mid 70s. The wind will begin to shift out of the south today, allowing temperatures to rise ten degrees above normal.More >>
    A glorious Easter Sunday is in store with abundant sunshine and temperatures climbing into the mid 70s. The wind will begin to shift out of the south today, allowing temperatures to rise ten degrees above normal.More >>
  • Eleven fight for 1:1 draw in front of sellout crowd

    Eleven fight for 1:1 draw in front of sellout crowd

    Sunday, April 20 2014 8:47 AM EDT2014-04-20 12:47:08 GMT
    It was a night of repeats for Indy Eleven as the North American Soccer League expansion side attracted its second consecutive sellout crowd at IUPUI’s Michael A. Carroll Stadium in addition to its second 1-1 draw, this time against the Tampa Bay Rowdies.More >>
    It was a night of repeats for Indy Eleven as the North American Soccer League expansion side attracted its second consecutive sellout crowd at IUPUI’s Michael A. Carroll Stadium in addition to its second 1-1 draw, this time against the Tampa Bay Rowdies.More >>
LONDON -

Luxury goods maker Burberry says its digital innovations helped drive up sales in the crucial three months through to the end of 2013.

The maker of the iconic trench says Wednesday that its third-quarter sales rose by 14 percent to 528 million pounds ($728 million), with growth particularly strong in China and Korea.

The trading figures, which encapsulate the key Christmas shopping season, will be among the last for Chief Executive Angela Ahrendts before she departs for a senior role at computer maker Apple. 

Ahrendts says the performance reflects increased spending on marketing and customer service, which has made the Burberry brand more valuable.

Ahrendts will be handing control of the company in mid-2014 to designer Christopher Bailey - one of the key people behind Burberry's digital drive.

(Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

Powered by WorldNow