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SOURCE Sound United
Industry Veteran Seeks to Grow the Footprint of Sound United's Three Audio Brands
VISTA, Calif., Jan. 3, 2014 /PRNewswire/ -- Sound United, a company that supports and curates a diverse portfolio of audio brands, today announced that Randy Waynick has joined the company as Chief Sales Officer. With 28 years of industry experience, Waynick will oversee the strategic direction and execution of the company's global sales operations for its three audio brands, Definitive Technology, a 25-year veteran in the high-end home audio space; Polk, an audio brand with more than 40 years of experience pioneering high-quality personal audio; and BOOM, a portable audio brand targeting the youthful action-sports oriented consumer.
"We're thrilled to have Randy aboard as he has demonstrated a strong ability to help customers and partners succeed in the marketplace and has a proven track record of building and leading a global sales organization," said Kevin Duffy, President of Sound United. "His competitive drive, deep industry relationships and proven sales execution make him an ideal fit for this position. We are confident that he will continue to elevate our position as a trusted manufacturer of innovative, high quality audio solutions and be a partner of choice for our valued customers."
Prior to joining Sound United, Waynick held senior executive sales and marketing roles at LifeProof, Aura Sound, VIZIO and Sony. During his tenures at LifeProof, Aura Sound and VIZIO, Waynick spent his time overseeing business development, driving international sales strategy and execution, and leading sales and marketing teams. For more than 25 years, Waynick worked at Sony, starting as a field trainer and working his way up to become the senior vice president of the home products group, where he directed the marketing of Sony's television, home audio and video offerings. In addition, he spearheaded business and product development, product planning and retail communications with a specific focus on high-definition TV and Blu-ray hardware.
Through his powerful experience leading sales strategies and maximizing the performance of consumer electronics brands, Waynick will work collaboratively with the management of each audio brand to fuel growth and develop a strong sales roadmap that stays true to each brand's unique culture, product philosophy and market focus. He will also work extensively with channel partners and consumers to provide trusted, innovative products differentiated by each of Sound United's brands.
For more information on Sound United and its three audio brands, please visit www.soundunited.com.
About Definitive Technology
Definitive Technology is where precision sound meets iconic design. Definitive Technology has been building beautifully designed, superior sounding home audio and home theater loudspeakers since 1990. Definitive Technology loudspeakers are among the most positively reviewed and honored high performance loudspeakers on the market. Based in Baltimore, Definitive Technology is part of the Sound United family of consumer electronics brands. Audio/video specialty retailers throughout the United States and more than 40 countries around the world proudly sell Definitive Technology loudspeakers. For more information and the location of your nearest Definitive Technology retailer visit www.definitivetech.com, or call us at (800) 228-7148 (USA and Canada). Outside of North America, call +1 (410) 363-7148. For more information about Definitive Technology please visit http://www.definitivetech.com; for Sound United http://www.soundunited.com.
Polk (www.polkaudio.com) is an award-winning designer and manufacturer of high performance audio products and the largest audio brand of Sound United. Founded in 1972, Polk is the market share leader in premium Home Theater speakers in North America, and is a leading manufacturer of sound bars, headphones, wireless speakers, mobile and marine speakers and amplifiers, and other high performance audio products. For more information on Sound United and its brands, visit www.soundunited.com
All trademarks are the property of their respective owners.
BOOM (Born On Original Motives) rose out of Southern California's culture of renegades: street artists, surfers, extreme sports fanatics and underground musicians. Part of the Sound United family of audio brands, BOOM is at the leading edge of now and seeks to create quality sound products, art, and clothing that reflect the BOOM lifestyle, encouraging free thinkers everywhere to defy tradition, push the limits and act on original motives. For more information on BOOM, please visit www.BOOMMovement.com, or visit BOOM on Facebook and Twitter.
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