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SOURCE Colling Media
Advertising Agency Becoming a Partner for Other Ad Agencies as the lines between Traditional and Digital Media Blend.
SCOTTSDALE, Ariz., Oct. 17, 2013 /PRNewswire/ -- Scottsdale-based Colling Media launches Multi-Channel Advertising Platform allowing advertisers and other ad agencies to benefit, www.collingmedia.com, a full service advertising agency and marketing firm. The platform provides the advantages of improved performance with real time bidding, re-targeting, and reverse engineering traditional media rates based on advertiser goals and CPM Bidding across both traditional and digital media. Colling Media operates as what many now call a full service "Tra-Digital" Advertising Agency specializing in the mass reach of traditional media with the targeting, tracking, and data driven optimization of digital media.
"Performance, metrics, and bottom line results are what today's advertisers are looking for. In an era of continued audience fragmentation, understanding how to measure the results of different advertising channels while eliminating barriers to entry is something we provide all of our advertisers," said Brian Colling, CEO, Colling Media. "Colling Media strives to improve all forms of advertising. It would be like having Traditional, Digital and Social all under one roof. We don't strive to be everything to everybody but we strive to be the best marketing partner our clients can rely on while continuing to welcome valuable agency and vendor partnerships."
The new Colling Media ad platform leverages the metrics and advertising access of 34 Ad Exchanges/Networks, 25 Data Management Platforms (DMPs), Google, Facebook, Pandora, while integrating TV, Radio, Print, and Outdoor Media Buying across the country. Colling Media analyzes and creates robust traditional and digital media buys based on goals and budget. Colling Media has virtually eliminated barriers to entry for premium advertising.
"Advanced advertising solutions are just the beginning. Data driven advertising is the way of the future and the advertiser now has more exciting opportunities and capabilities than ever before. The Super Bowl is no longer one day a year. There is a Super Bowl of audiences out there that we can reach every single day and some advertisers are really cleaning up!" says Dan Chen, lead DSP Manager and certified digital marketing scientist.
About Colling Media
Colling Media, brings improved advertising performance and results to small businesses to Fortune 500 Companies. Car dealerships, financial firms, attorneys, and National large product lines currently partner with Colling Media on traditional and digital media. Many Print, SEO, and PR Agencies also partner with Colling Media on advertising campaigns. Learn more at www.collingmedia.com or call 480-339-0398.
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