People are already lining up to buy Apple's newest iPhone offering.
The line started forming around 6 p.m. Thursday at Indianapolis' only Apple Store at the Fashion Mall.
Anthony Turner was first in line to buy the new iPhone 5S. He says he's prepared for a long night ahead.
"I think it is going to be a little rough come around 3 a.m., but I have everything ready to go. I've got water, Mountain Dew, different food items to kinda keep me replenished through the night and hopefully I'll make it through," Turner said.
The Apple Store will open at 8 a.m. Friday. Local AT&T, Verizon Wireless, Sprint, T-Mobile, Best Buy and Walmart stores will also start selling the new phone at 8 a.m.