Hellmann's whips up campaign for centennial - 13 WTHR Indianapolis

Hellmann's whips up campaign for centennial

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NEW YORK -

Unilever is gearing up to celebrate the 100th birthday of Hellmann's mayonnaise.

The Dutch company is launching its biggest marketing campaign ever to celebrate America's top-selling mayonnaise. It will include TV, print and digital ads, a Facebook page, a smartphone app, YouTube videos featuring chef Mario Batali cooking up Hellmann's recipes, and a September event that will include the world's largest picnic table.

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