Hellmann's whips up campaign for centennial - 13 WTHR Indianapolis

Hellmann's whips up campaign for centennial

Posted: Updated:

Unilever is gearing up to celebrate the 100th birthday of Hellmann's mayonnaise.

The Dutch company is launching its biggest marketing campaign ever to celebrate America's top-selling mayonnaise. It will include TV, print and digital ads, a Facebook page, a smartphone app, YouTube videos featuring chef Mario Batali cooking up Hellmann's recipes, and a September event that will include the world's largest picnic table.

(Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Powered by WorldNow