Spring Makeover Series -Targeting gets results! - 13 WTHR Indianapolis

Spring Makeover Series -Targeting gets results!


Samantha Nolan is a Certified Professional Resume Writer with a graduate degree in Marketing and Communication, and owner of Ladybug Design, a full-service resume writing and interview coaching firm. For more information, call 1-888-9-LADYBUG or visit http://www.ladybug-design.com

I am always so excited when a client comes to me with a "dream" job in mind. While the fact that my client will be applying for only one job certainly adds pressure—as I want to make sure the resume is perfect for that one "dream" opportunity—it also provides me with a chance to be ultra targeted in my content and presentation.

Meet Dan!
Dan wanted to work for a fire and security company in a territory account manager position. He had been with his current employer since 2004 where he had transitioned from maintenance to an account development role. He now sought to exit the industry and secure a more senior-level opportunity in sales.

Original Resume…
Dan's original resume lacked in the areas of strategic content, formatting, white space, and prioritization of information. Dan had also not yet updated his resume with his most recent position, hence his resume had a lot of room for improvement and development.

New Resume…
I created an engaging design for Dan's new resume, ensuring the aesthetic would compel readership. I identified the keywords his next employer would be seeking and wove those throughout Dan's new resume. I used selective bolding, uppercase letters, and separation of content to ensure focus would be placed on the most applicable aspects of Dan's background. From the excerpts from his performance reviews, to select keywords being pulled out ahead of key contributions, the entire resume was focused on helping Dan break into a higher level sales role in a completely new industry.

The results…
Dan wrote to me about six weeks after I completed his resume with the wonderful news: "I wanted to let you know I received my job offer letter last night. The annual salary was $5,000 more than what I was initially told. I have never been in a position in my life to resign from a job, have the right tools available to secure the job that I wanted, and GET the job I wanted…I am so excited about this new chapter of life."

View Dan's before resume and new resumes on www.ladybug-design.com/blog

Would you like ‘Dear Sam' to critique your resume? For a critique, send resume to her.

Samantha Nolan is a Certified Professional Resume Writer and owner of Ladybug Design, a full-service resume-writing firm. Do you have a resume or job search question for Dear Sam? Reach Samantha at dearsam@ladybug-design.com. For more about Sam's resume writing services, visit www.ladybug-design.com or call 614-570-3442 or 1-888-9-LADYBUG (1-888-952-3928).

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