Wal-Mart tests new marketing device for orders - 13 WTHR Indianapolis

Wal-Mart tests new marketing device for orders

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Wal-Mart Stores will be testing this summer an option for consumers to be able to order product on its website and then have it kept in a physical locker at the store so they can pick it up without having to wait in line or talk to a store clerk.

The test, which will be conducted in about a dozen stories in an undisclosed market, is part of the world's largest retailer's overall strategy to offer increasingly demanding web-savvy shoppers the ability to shop any way they want. The company is also expanding its offerings online and improving a new "scan and go" shopping app so customers can immediately download coupons personalized to them.

Officials disclosed the moves Tuesday at a media event at its company's global e-commerce offices in San Bruno, California, located in Silicon Valley.

The six-story offices, which house more than 1,000 employees ranging from engineers to merchandisers, includes (at)WalmartLabs, where many of the shopping innovations are coming from. It was formerly a webs analytics company called Kosmix which the discounter purchased in 2011 and then renamed (at)WalmartLabs.

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