BlackBerry gets biggest order ever - 13 WTHR Indianapolis

BlackBerry gets biggest order ever

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BlackBerry says it has received an order for one million of its new smartphones, marking the largest ever single purchase in the company's history.

The Canadian firm, formerly known as Research In Motion Ltd., is relying on the redesigned BlackBerry to fuel a comeback. The pioneering brand lost its cachet not long after Apple's 2007 release of the iPhone, which reset consumers' expectations for what a smartphone should do.

Blackberry unveiled the new BlackBerry Z10 and BlackBerry Q10 in late January. The Z10 is available for purchase in a number of markets around the world and will be available in the U.S. this month.

The company has not disclosed who placed the order, but says it came from one of its established partners. Shipments will begin immediately.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

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