The Journey in Building a Brand - 13 WTHR Indianapolis

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The Journey in Building a Brand

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Community Day, Pacers game kick off flurry of activity for fans
Community Day, Pacers game kick off flurry of activity for fans
Updated: Wednesday, May 22 2013 5:22 AM EDT2013-05-22 09:22:06 GMT
After a quiet start to the week, things heat up today at the Indianapolis Motor Speedway with Community Day. And the track has a lot of family-friendly events planned. Community Day is a fan favoriteMore >>
After a quiet start to the week, things heat up today at the Indianapolis Motor Speedway with Community Day and a Pacers playoff game tonight. Plenty of fan-friendly events are planned for the Pacers and racers.More >>
Hoosiers advised to take care while swimming
Hoosiers advised to take care while swimming
Updated: Wednesday, May 22 2013 5:21 AM EDT2013-05-22 09:21:57 GMT
State health officials are urging people to be careful as they head for Indiana's lakes and other bodies of water for summer recreation. The Indiana State Department of Health this week issued a listMore >>
State health officials are urging people to be careful as they head for Indiana's lakes and other bodies of water for summer recreation.More >>
Indiana accepting nominations for service awards
Indiana accepting nominations for service awards
Updated: Wednesday, May 22 2013 4:26 AM EDT2013-05-22 08:26:32 GMT
Indiana's Office of Faith-Based and Community Initiatives is seeking nominations for the Governor's Service Awards. The award honors residents and volunteer groups for their work in a series of categoriesMore >>
Indiana's Office of Faith-Based and Community Initiatives is seeking nominations for the Governor's Service Awards.More >>
Camp will go on despite loss of federal funds
Camp will go on despite loss of federal funds
Updated: Wednesday, May 22 2013 4:24 AM EDT2013-05-22 08:24:20 GMT
Organizers of a summer camp for children of military families say the program will go on this summer at Indiana Dunes National Lakeshore despite losing federal funding. Operators of Indiana Operation:More >>
Organizers of a summer camp for children of military families say the program will go on this summer at Indiana Dunes National Lakeshore despite losing federal funding.More >>
EPA seeks to add 3 Indiana Superfund sites to list
EPA seeks to add 3 Indiana Superfund sites to list
Updated: Wednesday, May 22 2013 4:22 AM EDT2013-05-22 08:22:57 GMT
The U.S. Environmental Protection Agency wants to add three Superfund sites in Indiana to its highest priority cleanup list for hazardous waste sites. The EPA proposed Tuesday adding Superfund sites inMore >>
The U.S. Environmental Protection Agency wants to add three Superfund sites in Indiana to its highest priority cleanup list for hazardous waste sites.More >>
Oklahoma residents still in shock over deadly tornado
Oklahoma residents still in shock over deadly tornado
Updated: Tuesday, May 21 2013 11:53 PM EDT2013-05-22 03:53:51 GMT
In a community used to experiencing tornadoes, many in Moore, Oklahoma are in a state of shock. "This was the storm of storms," said Oklahoma City Mayor Mick Cornett. Monday's tornado was categorizedMore >>
Throughout the day Tuesday, victims returned to what was left of their homes, searching for anything the twister left behind.More >>
Hoosiers invest in storm shelters for added tornado safety
Hoosiers invest in storm shelters for added tornado safety
Updated: Tuesday, May 21 2013 10:52 PM EDT2013-05-22 02:52:29 GMT
We've seen the damage from Oklahoma, hundreds of homes leveled. You have also seen those that survived a direct hit did so in a storm shelter. Storms shelters have not caught on in Indiana like otherMore >>
Storm shelters haven't caught on in Indiana like in some states along Tornado Alley, but more Hoosiers are making the investment to keep their families safe.More >>
Telemarketers using new tricks to scam homeowners
Telemarketers using new tricks to scam homeowners
Updated: Tuesday, May 21 2013 10:27 PM EDT2013-05-22 02:27:16 GMT
Telemarketers are deploying new tactics to get your secret information - and all they have to do is get you to answer the phone. A call to a home phone this week showed up on the screen as "private name,More >>
Telemarketers are deploying new tactics to get your secret information - and all they have to do is get you to answer the phone.More >>
Elwood man arrested for driving semi while intoxicated
Elwood man arrested for driving semi while intoxicated
Updated: Tuesday, May 21 2013 9:01 PM EDT2013-05-22 01:01:00 GMT
Police arrested a semi driver with a blood-alcohol content more than three times the legal limit after a tip from a motorist in Grant County. State troopers monitoring a work zone on I-69 near the 271More >>
Police arrested a semi driver with a blood-alcohol content more than three times the legal limit after a tip from a motorist in Grant County.More >>
Indianapolis city employees arrested on fraud, bribery charges
Indianapolis city employees arrested on fraud, bribery charges
Updated: Tuesday, May 21 2013 6:50 PM EDT2013-05-21 22:50:23 GMT
The Federal Bureau of Investigation is searching offices at the Indianapolis City-County Building Tuesday. Several city employees have been arrested. The Department of Metropolitan Development DirectorMore >>
Two city employees and three others are accused of using a city program aimed at tackling the abandoned house problem and turning it into a money-making venture. The five face charges involving wire fraud and bribery.More >>

Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.

SOURCE www.IshmaelsCorner.com

SAN JOSE, Calif., March 8, 2013 /PRNewswire/ -- Every company recognizes the "magic" that comes from a strong brand.

(Photo: http://photos.prnewswire.com/prnh/20130308/AQ72765)

What a prospect expects of your product – price being one of the many attributes that goes into this expectation – essentially defines a brand.

For both B2B and consumer companies, a strong brand is the surest way to keep your products out of commodity hell.

Yet, the same ambition to achieve great things and make it happen (fast) can also work against a company.

This post at www.IshmaelsCorner.com takes a revealing look at Amazon's 17-year journey in building its brand with incremental steps.

Lou Hoffman is CEO of The Hoffman Agency, a communications consultancy focused on the tech sector with offices in Asia, Europe and Silicon Valley. He blogs on storytelling through a business prism at Ishmael's Corner and can be found on Twitter at @LouHoffman.

Hoffman Agency Contact: Sara Staffaroni at sstaffaroni@hoffman.com, 408/286-2611

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Girl's Lemonade Day sale halted by misunderstanding at IMS
Girl's Lemonade Day sale halted by misunderstanding at IMS
Updated: Monday, May 20 2013 6:20 PM EDT2013-05-20 22:20:47 GMT
A 10-year-old Indianapolis girl had high hopes for Saturday's Lemonade Day, a day when kids get the chance to learn about running a small business. Morgen Morris, who was sponsored by WIBC Radio, scoredMore >>
But just an hour into selling glasses of Peachy-Keen lemonade for 75 cents a glass, an IMS employee put the brakes on Morgen Morris' stand.More >>
Telemarketers using new tricks to scam homeowners
Telemarketers using new tricks to scam homeowners
Updated: Tuesday, May 21 2013 10:27 PM EDT2013-05-22 02:27:16 GMT
Telemarketers are deploying new tactics to get your secret information - and all they have to do is get you to answer the phone. A call to a home phone this week showed up on the screen as "private name,More >>
Telemarketers are deploying new tactics to get your secret information - and all they have to do is get you to answer the phone.More >>
Teen who smirked gets maximum sentence in slaying
Teen who smirked gets maximum sentence in slaying
Updated: Tuesday, May 21 2013 9:37 PM EDT2013-05-22 01:37:26 GMT
A South Bend teenager who angered a judge by smirking during his sentencing for killing a 16-year-old boy has received the maximum time behind bars allowed under a plea agreement. St. Joseph SuperiorMore >>
A South Bend teenager who angered a judge by smirking during his sentencing for killing a 16-year-old boy has received the maximum time behind bars allowed under a plea agreement.More >>
Hoosiers invest in storm shelters for added tornado safety
Hoosiers invest in storm shelters for added tornado safety
Updated: Tuesday, May 21 2013 10:52 PM EDT2013-05-22 02:52:29 GMT
We've seen the damage from Oklahoma, hundreds of homes leveled. You have also seen those that survived a direct hit did so in a storm shelter. Storms shelters have not caught on in Indiana like otherMore >>
Storm shelters haven't caught on in Indiana like in some states along Tornado Alley, but more Hoosiers are making the investment to keep their families safe.More >>
Indianapolis city employees arrested on fraud, bribery charges
Indianapolis city employees arrested on fraud, bribery charges
Updated: Tuesday, May 21 2013 6:50 PM EDT2013-05-21 22:50:23 GMT
The Federal Bureau of Investigation is searching offices at the Indianapolis City-County Building Tuesday. Several city employees have been arrested. The Department of Metropolitan Development DirectorMore >>
Two city employees and three others are accused of using a city program aimed at tackling the abandoned house problem and turning it into a money-making venture. The five face charges involving wire fraud and bribery.More >>
Elwood man arrested for driving semi while intoxicated
Elwood man arrested for driving semi while intoxicated
Updated: Tuesday, May 21 2013 9:01 PM EDT2013-05-22 01:01:00 GMT
Police arrested a semi driver with a blood-alcohol content more than three times the legal limit after a tip from a motorist in Grant County. State troopers monitoring a work zone on I-69 near the 271More >>
Police arrested a semi driver with a blood-alcohol content more than three times the legal limit after a tip from a motorist in Grant County.More >>
Weak tornado touches down in Hendricks County overnight
Weak tornado touches down in Hendricks County overnight
Updated: Tuesday, May 21 2013 2:56 PM EDT2013-05-21 18:56:30 GMT
A tornado watch has been issued for several counties in central and western Indiana. The counties included in the watch are: Boone, Carroll, Clay, Clinton, Daviess, Fountain, Gibson, Greene, Hamilton,More >>
The National Weather Service confirms a weak tornado struck west of Indianapolis overnight and caused minor damage.More >>
Indiana BMV responds to license overcharge lawsuit
Indiana BMV responds to license overcharge lawsuit
Updated: Tuesday, May 21 2013 1:03 PM EDT2013-05-21 17:03:08 GMT
The Indiana Bureau of Motor Vehicles admits that it may have inadvertently overcharged for its drivers' licenses. It's the first time, the BMV has responded to a class action lawsuit alleging the agencyMore >>
The Indiana Bureau of Motor Vehicles admits that it may have inadvertently overcharged for its drivers' licenses.More >>
Oklahoma residents still in shock over deadly tornado
Oklahoma residents still in shock over deadly tornado
Updated: Tuesday, May 21 2013 11:53 PM EDT2013-05-22 03:53:51 GMT
In a community used to experiencing tornadoes, many in Moore, Oklahoma are in a state of shock. "This was the storm of storms," said Oklahoma City Mayor Mick Cornett. Monday's tornado was categorizedMore >>
Throughout the day Tuesday, victims returned to what was left of their homes, searching for anything the twister left behind.More >>
Cody Zeller's stock rises
Cody Zeller's stock rises
Updated: Tuesday, May 21 2013 5:44 PM EDT2013-05-21 21:44:57 GMT
Cody Zeller's decision to leave Indiana University and head to the NBA looks like it may be paying off. Zeller's stock has gone up considerably after his performance last week at the NBA Combine in Chicago.More >>
Cody Zeller's decision to leave Indiana University and head to the NBA looks like it may be paying off.More >>

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The Journey in Building a Brand - 13 WTHR Indianapolis

The Journey in Building a Brand

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