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IFD puts out 2 house fires early Sunday morning
IFD puts out 2 house fires early Sunday morning
Updated: Sunday, May 19 2013 5:02 AM EDT2013-05-19 09:02:20 GMT
Indianapolis Firefighters worked two house fires just after midnight Sunday morning. Crews were dispatched to 2945 N. Chester Ave. at 12:07am. The homeowners noticed smoke in the kitchen area and leftMore >>
Indianapolis Firefighters worked two house fires just after midnight Sunday morning.More >>
UPDATE: One winning Powerball ticket sold in Florida
UPDATE: One winning Powerball ticket sold in Florida
Updated: Sunday, May 19 2013 2:33 AM EDT2013-05-19 06:33:25 GMT
Check your ticket to see if you have the winning Powerball numbers: Tonight's $600 million jackpot is the largest jackpot in Powerball history and the second largest among U.S. Lottery jackpots. FingersMore >>
Check your ticket to see if you matched any Powerball numbers: 10-13-14-22-52 Powerball 11More >>
Semi fire closes I-70 east of Cloverdale
Semi fire closes I-70 east of Cloverdale
Updated: Sunday, May 19 2013 2:03 AM EDT2013-05-19 06:03:52 GMT
Putnam County Sheriff's Department said eastbound lanes of I-70 were closed as they tried to put out a semi fire, then get the mess cleaned up. Just before 2 a.m. one eastbound lane was opened. TheMore >>
I-70 east near Cloverdale is down to one lane due to semi fire.More >>
Pacers eliminate Knicks 106-99; Miami up next
Pacers eliminate Knicks 106-99; Miami up next
Updated: Saturday, May 18 2013 11:54 PM EDT2013-05-19 03:54:12 GMT
The Pacers have eliminated the New York Knicks 106-99 in Game 6 of the NBA Eastern Conference semifinals.More >>
The Pacers have eliminated the New York Knicks 106-99 in Game 6 of the NBA Eastern Conference semifinals.More >>
Ed Carpenter earns Indy 500 pole
Ed Carpenter earns Indy 500 pole
Updated: Saturday, May 18 2013 8:10 PM EDT2013-05-19 00:10:01 GMT
Ed Carpenter knew he was capable of another fast run, and it earned him the pole for the Indianapolis 500. The Indianapolis native bested IndyCar racing's big-name teams by claiming his first 500 poleMore >>
Ed Carpenter knew he was capable of another fast run, and it earned him the pole for the Indianapolis 500.More >>
ISU opens interactive exhibit of the Bayh family
ISU opens interactive exhibit of the Bayh family
Updated: Saturday, May 18 2013 7:14 PM EDT2013-05-18 23:14:03 GMT
A new interactive display that documents the lives and accomplishments of Indiana's politically prominent Bayh family has opened at Indiana State University. About 250 Indiana Democrats and others attendedMore >>
A new interactive display that documents the lives and accomplishments of Indiana's politically prominent Bayh family has opened at Indiana State University.More >>
Proposed setbacks could sink Indiana wind farm
Proposed setbacks could sink Indiana wind farm
Updated: Saturday, May 18 2013 7:05 PM EDT2013-05-18 23:05:05 GMT
A central Indiana official says the tough conditions opponents of a planned wind farm are seeking for the project would leave little room for the proposed power-generating wind turbines. The wind farm'sMore >>
A central Indiana official says the tough conditions opponents of a planned wind farm are seeking for the project would leave little room for the proposed power-generating wind turbines.More >>
Purdue makes fast progress on tuition freeze
Purdue makes fast progress on tuition freeze
Updated: Saturday, May 18 2013 7:00 PM EDT2013-05-18 23:00:45 GMT
A Purdue University official says the school has made fast progress finding $40 million in savings or new revenue to support a two-year tuition freeze announced in March. Purdue treasurer Al Diaz tellsMore >>
A Purdue University official says the school has made fast progress finding $40 million in savings or new revenue to support a two-year tuition freeze announced in March.More >>
Oxbow upsets Orb in Preakness
Oxbow upsets Orb in Preakness
Updated: Saturday, May 18 2013 6:45 PM EDT2013-05-18 22:45:02 GMT
Oxbow has won the Preakness, ruining Orb's bid to capture the Triple Crown. Oxbow led from start to finish. It was the sixth Preakness victory for Hall of Fame trainer D. Wayne Lukas and 15th Triple CrownMore >>
Oxbow has won the Preakness, ruining Orb's bid to capture the Triple Crown.More >>
Report: Indy's jail has top US sex abuse rate
Report: Indy's jail has top US sex abuse rate
Updated: Saturday, May 18 2013 6:23 PM EDT2013-05-18 22:23:35 GMT
A new federal report says inmates at the Marion County Jail in Indianapolis are more likely to be sexually abused by guards than inmates at any other jail in the nation. The Justice department reportMore >>
A new federal report says inmates at the Marion County Jail in Indianapolis are more likely to be sexually abused by guards than inmates at any other jail in the nation.More >>

Information contained on this page is provided by companies via press release distributed through PR Newswire, an independent third-party content provider. PR Newswire, WorldNow and this Station make no warranties or representations in connection therewith.

SOURCE www.IshmaelsCorner.com

SAN JOSE, Calif., Feb. 22, 2013 /PRNewswire/ -- In a world where everyone has access to "speaking pulpits," the noise level has never been greater.

(Photo: http://photos.prnewswire.com/prnh/20130222/AQ64496)

Yet, many companies continue to focus on pristine messages in communicating to the outside world.

Jargon.

Numbers.

Promotion.

Etc.

Audiences tune out such efforts.

On the other hand, science and anecdotal evidence show a storytelling approach to communications resonates with people.

This SlideShare deck at www.IshmaelsCorner.com reminds us storytelling wins over corporate speak (with rare exceptions, such as quarterly earnings).

Lou Hoffman is CEO of The Hoffman Agency, a global communications consultancy headquartered in Silicon Valley. He blogs on the intersection of storytelling, traditional PR and digital communications at www.IshmaelsCorner.com.

Hoffman Agency Contact: Sara Staffaroni at sstaffaroni@hoffman.com, 408/286-2611

Most Popular StoriesMost Popular StoriesMore>>
Pacers eliminate Knicks 106-99; Miami up next
Pacers eliminate Knicks 106-99; Miami up next
Updated: Saturday, May 18 2013 11:54 PM EDT2013-05-19 03:54:12 GMT
The Pacers have eliminated the New York Knicks 106-99 in Game 6 of the NBA Eastern Conference semifinals.More >>
The Pacers have eliminated the New York Knicks 106-99 in Game 6 of the NBA Eastern Conference semifinals.More >>
Indianapolis waitress gets $446 tip
Indianapolis waitress gets $446 tip
Updated: Friday, May 17 2013 3:18 PM EDT2013-05-17 19:18:48 GMT
CeCe Bruce has received a couple of large tips in her life, but nothing like he one she got Wednesday morning. CeCe, a waitress at the Steak 'n Shake restaurant at Keystone and 54th Street, receivedMore >>
CeCe Bruce has received a couple of large tips in her career, but nothing like the one she got Wednesday morning.More >>
Report: Indy's jail has top US sex abuse rate
Report: Indy's jail has top US sex abuse rate
Updated: Saturday, May 18 2013 6:23 PM EDT2013-05-18 22:23:35 GMT
A new federal report says inmates at the Marion County Jail in Indianapolis are more likely to be sexually abused by guards than inmates at any other jail in the nation. The Justice department reportMore >>
A new federal report says inmates at the Marion County Jail in Indianapolis are more likely to be sexually abused by guards than inmates at any other jail in the nation.More >>
Ed Carpenter earns Indy 500 pole
Ed Carpenter earns Indy 500 pole
Updated: Saturday, May 18 2013 8:10 PM EDT2013-05-19 00:10:01 GMT
Ed Carpenter knew he was capable of another fast run, and it earned him the pole for the Indianapolis 500. The Indianapolis native bested IndyCar racing's big-name teams by claiming his first 500 poleMore >>
Ed Carpenter knew he was capable of another fast run, and it earned him the pole for the Indianapolis 500.More >>
Twenty-one NE Indiana residents charged in welfare fraud scam
Twenty-one NE Indiana residents charged in welfare fraud scam
Updated: Saturday, May 18 2013 3:15 PM EDT2013-05-18 19:15:59 GMT
Northeastern Indiana authorities have charged 21 people in a welfare fraud scam alleging that they illegally exploited welfare benefits to stock a Fort Wayne restaurant's pantry shelves. All 21 chargedMore >>
Northeastern Indiana authorities have charged 21 people in a welfare fraud scam alleging that they illegally exploited welfare benefits to stock a Fort Wayne restaurant's pantry shelves.More >>
Proposed setbacks could sink Indiana wind farm
Proposed setbacks could sink Indiana wind farm
Updated: Saturday, May 18 2013 7:05 PM EDT2013-05-18 23:05:05 GMT
A central Indiana official says the tough conditions opponents of a planned wind farm are seeking for the project would leave little room for the proposed power-generating wind turbines. The wind farm'sMore >>
A central Indiana official says the tough conditions opponents of a planned wind farm are seeking for the project would leave little room for the proposed power-generating wind turbines.More >>
UPDATE: One winning Powerball ticket sold in Florida
UPDATE: One winning Powerball ticket sold in Florida
Updated: Sunday, May 19 2013 2:33 AM EDT2013-05-19 06:33:25 GMT
Check your ticket to see if you have the winning Powerball numbers: Tonight's $600 million jackpot is the largest jackpot in Powerball history and the second largest among U.S. Lottery jackpots. FingersMore >>
Check your ticket to see if you matched any Powerball numbers: 10-13-14-22-52 Powerball 11More >>
Two winners in $190 million Mega Millions jackpot
Two winners in $190 million Mega Millions jackpot
Updated: Saturday, May 18 2013 4:18 AM EDT2013-05-18 08:18:20 GMT
The winning numbers were drawn Friday night in the $190 million Mega Millions jackpot. The winning numbers were 11, 15, 35, 43, 49, with a MegaBall number of 41. Saturday night, numbers will be drawnMore >>
The winning numbers were 11, 15, 35, 43, 49, with a MegaBall number of 41.More >>
IU Health removing sugary drinks from hospitals
IU Health removing sugary drinks from hospitals
Updated: Saturday, May 18 2013 1:06 AM EDT2013-05-18 05:06:01 GMT
Visitors and employees of Indiana University Health will no longer be able to buy sugary drinks from cafeterias, vending machines and gift shops on hospital campuses. Indiana University Health implementedMore >>
Visitors and employees of Indiana University Health will no longer be able to buy sugary drinks from cafeterias, vending machines and gift shops on hospital campuses.More >>
Semi fire closes I-70 east of Cloverdale
Semi fire closes I-70 east of Cloverdale
Updated: Sunday, May 19 2013 2:03 AM EDT2013-05-19 06:03:52 GMT
Putnam County Sheriff's Department said eastbound lanes of I-70 were closed as they tried to put out a semi fire, then get the mess cleaned up. Just before 2 a.m. one eastbound lane was opened. TheMore >>
I-70 east near Cloverdale is down to one lane due to semi fire.More >>

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Do Your Business Communications Fall into the "Corporate Speak" Category? - 13 WTHR Indianapolis

Do Your Business Communications Fall into the "Corporate Speak" Category?

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