Don't have time to eat breakfast? Drink it - 13 WTHR Indianapolis

Don't have time to eat breakfast? Drink it

Posted: Updated:
  • HeadlinesHeadlines

  • Saturday, May 18 2013 7:51 PM EDT2013-05-18 23:51:02 GMT
    Ed Carpenter knew he was capable of another fast run, and it earned him the pole for the Indianapolis 500. The Indianapolis native bested IndyCar racing's big-name teams by claiming his first 500 pole
    Ed Carpenter knew he was capable of another fast run, and it earned him the pole for the Indianapolis 500.
  • Saturday, May 18 2013 7:14 PM EDT2013-05-18 23:14:03 GMT
    A new interactive display that documents the lives and accomplishments of Indiana's politically prominent Bayh family has opened at Indiana State University. About 250 Indiana Democrats and others attended
    A new interactive display that documents the lives and accomplishments of Indiana's politically prominent Bayh family has opened at Indiana State University.
  • Saturday, May 18 2013 7:05 PM EDT2013-05-18 23:05:05 GMT
    A central Indiana official says the tough conditions opponents of a planned wind farm are seeking for the project would leave little room for the proposed power-generating wind turbines. The wind farm's
    A central Indiana official says the tough conditions opponents of a planned wind farm are seeking for the project would leave little room for the proposed power-generating wind turbines.
BOCA RATON, Florida -

If you don't have time to sit down for a bowl of cereal in the morning, companies are hoping you'll want to drink your breakfast.

As companies struggle to grow cereal sales in the U.S., Kellogg and General Mills are preparing to roll out breakfast drinks.

At an industry conference Wednesday, Kellogg CEO John Bryant said one way the company will redefine cereal is with its "Breakfast To Go" milk-based drink, which will be rolled out nationally this year. A day before, General Mills said it's testing a dairy-based breakfast shake called "BFast" that has whole grains and the nutrition of a bowl of cereal and milk, including fiber, protein, vitamins and whole grains.

The broader idea of turning meals into drinks is getting more attention as people look for convenient ways to eat on the go.

PepsiCo, which makes Quaker oatmeal and recently got into the dairy business, has launched similar concepts overseas.

(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

 

Powered by WorldNow
Links to the FCC website to view WTHR and/or WALV’s on-line public inspection files:
WTHR: https://stations.fcc.gov/station-profile/WTHR   ||   WALV: https://stations.fcc.gov/station-profile/WALV
Individuals with disabilities may contact Jill Pursell at publicfile@wthr.com, or 317.655.5602, for assistance with access to the public inspection files.
Powered by WorldNowAll content © Copyright 2000 - 2013 WorldNow and WTHR. For more information on this site, please read our Privacy Policy and Terms of Service.