Macklemore says the reason "Thrift Shop" is a hit is because it's different.
He says the beat doesn't sound like the usual hip-hop song, the lyrics are different from what you usually hear in rap and it's got a catchy hook. Plus, there's the message.
Macklemore says when it comes to fashion, "The more expensive the better is kind of the American way." He says to pay a ridiculous amount of money for something just for the logo is not creative, and he adds, "It's just unfortunate that people equate spending money to style."
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