Ask for a "Bud" in the European Union and the only one you'll get from now on is the one from brewing giant AB InBev.
That's following a ruling Tuesday by an EU high court rejecting a challenge from the Czech company Budejovicky Budvar.
AB InBev claimed victory in the latest round of the century-long fight between the two companies over the right to put the word Budweiser, one of beer's biggest brand names, on their bottles and kegs.
On Tuesday, the EU's General Court said that AB Inbev could use "Bud" because of the insignificant use of the term by Budvar in Austria and France.
After the Luxembourg-based high court dismissed Budvar's challenge, the Czech company said it would consider an appeal. Budvar, founded in 1895, argues that only beer brewed in its part of the Czech Republic can be called Budweiser.
While a much smaller company than AB InBev, Budvar is a tough legal challenger. It has won 88 of 124 disputes between 2000 and 2011.
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