Super Bowl ads have sold for more than $4 million for some 30-second spots for this year's game.
All the commercials for the NFL championship Feb. 3 in New Orleans are sold out, CBS Corp. CEO Leslie Moonves said Tuesday.
Companies paid an average of $3.5 million for a 30-second spot last year, the previous record for a number that keeps going up. TV's biggest event averaged more than 111 million viewers in 2012.
For CBS, the entire company is taking part in promoting the Super Bowl. The network's telecasts will be headquartered in New Orleans' Jackson Square. The sets will be used by 15 different shows from nine CBS divisions, from the main network to cable channels to online to radio.
"We've never done anything like this before," CBS Sports Chairman Sean McManus said.
That list includes the daytime show "The Talk," which will broadcast from the city the week leading up to the game to try to take advantage of the Super Bowl's large female viewership.
(Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)
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