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SOURCE: Route 72 Systems, Internet Marketing
Spiel Associates uses their blog to stay connected to customers with the help of Route 72 technology.
Long Island City, NY (PRWEB) December 11, 2012
Fresh off of their successful open house, Spiel Associates has hit the ground running with their full-fledged Internet marketing campaign (http://spielassociates.com). They have already announced that they will be launching a Youtube channel, which will feature videos of the latest and greatest of their large inventory of bindery equipment such as plastic coil binders and paper punching machines. In addition to the Youtube channel, Spiel Associates has also launched a blog. The Spiel blog can now be accessed right from the Spiel’s home page where customers can keep up with the latest developments of the company and their bindery machines.
Along with their detailed web pages that contain a vast amount of information, the blog will be diligently updated and even contain tips and hints for buyers looking to purchase used and reconditioned bindery machinery. Spiel’s online marketing manager, Route 72 Systems, agree that this is a welcome addition to their marketing campaign. Jim Alamia, CEO and Founder of Route 72 Systems states: “Spiel and their team have executed customer engagement face to face at events such as their open house. Their effort to connect the dots and stay in touch with their customers will draw much positive attention to their online audience.”
As the marketing campaign continues to develop, Spiel Associates has announced that the blog will become the new “learning center” for many of their new and existing customers. Route 72’s research and development team agree that this method of frequent informative content will give their customer base the knowledge they need to truly make a smart purchase for their own respective businesses. Not only that, Route 72 also predicts that many of these online visitors will make these smart purchases through Spiel Associates as a result of the new blog. Jim Alamia states: “Spiel’s expertise of bindery equipment is unmatched and they have never missed an opportunity to share their product knowledge with their customer base. We have no doubt that when customers do their online comparative research and read the blog, they will find that Spiel Associates has the right content, the right machines, and the right staff to get the job done.”
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