In 2012, the average cost for a wedding will put a bride and groom back nearly $30,000, with at least $1,100 of that spent on the dress.
A new partnership in Indianapolis is bringing that bridal gown cost down and giving back to a good cause. Brides for the Cure is a store for brides who want to give back.
Under the glow of a gorgeous chandelier, is a brand new "store." Brides for the Cure. Gently used bridal gowns and bridesmaid dresses for sale at the Community Life Center to help the American Cancer Society help those fighting breast cancer.
Maureen Lindley with Flanner and Buchanan Funeral Centers organized the store. The idea is "to feel like your wedding dress is part of something bigger than yourself is a great feeling."
Andrea Kennett with the American Cancer Society told Eyewitness News, "This year 4,490 women in Indiana will be diagnosed with breast cancer. This partnership is an opportunity to have the Community Life Center serve those women directly."
The dresses are discounted to at least a third of the original cost. Donated dresses will be tax-deductible. Organizers prefer dresses designed within the last five years to stay with current fashions.
Lucy's Bridal in Carmel, Brides of Carmel and The Special Touch in Columbus donated the first round of dresses for the program.
Interested shoppers can visit the store Monday through Thursday from 10-5. And, Friday and Saturday from 10-2 on East Washington Street. Dresses can be also donated in person.
Address: Washington Park East, 10612 East Washington Street