Just six percent of Americans are undecided voters, but as close as the presidential race is right now, those six percent will make the difference.
Between 54 and 60 percent of the undecided voters are women. Most of the undecided voters don't have a college education and earn less than $25,000 a year and are more concerned about the family budget than the national budget.
Women voters, perhaps more than ever before, are feeling pursued and wooed by the presidential campaigns.
"It's incredibility focused towards women voters, which I appreciate being courted by a politician," said voter Fae Ehsan.
Equal pay for equal work, access to education, health care and birth control, along with other so-called women's issues are resonating loudly with voters.
"It really scares me. It scares me what's happening that these young women nowadays may not have some of the options," said voter Marie Mercer.
"These are common sense, common issues that Americans across the country are facing," said Vivian Deno, an associate professor of history and women's studies at Butler University. "Without the women's vote, you are not going to capture the White House."
Women's political strength lies in their numbers and the country's changing demographics.
On college campuses, women easily outnumber men. Women account for half of America's workforce and 45 percent of union membership.
Twenty-five percent of America's households are now headed by women.
In the close presidential race, Republican Mitt Romney is attempting to narrow the gap among women voters. Women we spoke with who watched Tuesday night's debate say it didn't change their opinion.
"Romney really tried to talk about women's issues, but I don't think he has a clue," said Bethany Bockrath, a mother with a small child.
"I think President Obama definitely has a much better feel for women's issues," said Kimberly Williams.
Those issues affect how women are feeling and voting.
Links to the FCC website to view WTHR and/or WALV’s on-line public inspection files:
WTHR: https://stations.fcc.gov/station-profile/WTHR || WALV: https://stations.fcc.gov/station-profile/WALV
Individuals with disabilities may contact Jill Pursell at firstname.lastname@example.org, or 317.655.5602, for assistance with access to the public inspection files.