FDA warns L'Oreal over anti-aging cream marketing - 13 WTHR Indianapolis

FDA warns L'Oreal over anti-aging cream marketing

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WASHINGTON -

The Food and Drug Administration is warning cosmetics maker L'Oreal its website for Genefique exaggerates the benefits of the skin cream. Regulators say it portrays the product as a drug with medical properties.

The agency issued a warning letter to the company's Lancome unit, which markets Genefique Youth Activating Concentrate and similar anti-wrinkle cosmetics. The letter was posted to FDA's website Tuesday.

Lancome claims Genefique "boosts the activity of genes" and contains special ingredients that "stimulate cell regeneration to reconstruct skin to a denser quality."

The agency says only drug products are allowed to make such claims, and Lancome has not submitted necessary data to market its product as a drug.

The letter instructs the company to respond to regulators in 15 business days with a plan for correcting the language.

(Copyright 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.)

 

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