Governor candidates heavy on the ground, light on air - 13 WTHR Indianapolis

Governor candidates heavy on the ground, light on air

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INDIANAPOLIS -

Indiana's candidates for governor may be campaigning on the issues on the ground, but their television advertising lacks those gritty policy details.

Republican Mike Pence aired five ads before talking about any specific proposals. Democrat John Gregg mocked Pence for being too light and fluffy on the air but chose the same tactic when it came time for his first ad.

University of Evansville professor Robert Dion says the candidates are just doing what they must to win. He says candidates have to show voters they're good people before they start attacking their opponent.

He says it's the negative spots where most voters get their first taste of any substance -- and those usually hit later in the campaign.

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