Super Weekend at the Speedway kicks off today - 13 WTHR Indianapolis

Super Weekend at the Speedway kicks off today

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SPEEDWAY, Ind. -

Brickyard weekend starts Thursday, and even if you have never been to the Indianapolis Motor Speedway before, it will be a great day to catch the excitement.

Activity has been going on all week to prepare for what will be a first of its kind for Brickyard weekend. Already, campers have started to arrive, preparing their camp sites.

For the past Brickyard races, the focus was on the 400 Race, but a decline in attendance and ticket sales have forced IMS officials to reboot the race weekend.

The Speedway's Doug Boles said the reason for the Super Weekend is to help create a larger event to help combat outside forces which may be keeping fans away.

"That's one of our biggest challenges; it's awful hot.  [People think] 'Hey, I'm not going to spend my day at IMS in the heat. TV broadcasts are awful good.' Part of the reason of Super Weekend is to give fans another reason to come out, so action all the time on the track," said Boles.

Ticket sales are on pace with last year, but Boles said he is optimistic they will pick up.

"I think two events where we really don't know the attendance are the Grand AM and Nationwide. The Grand AM is general admission, so you can sit anywhere. So sit in the grandstands for $30, [there is] no incentive to buy the tickets early."

Events for Thursday include two NASCAR Nationwide Series Practices. The first is from noon to 3:00 p.m., the second is from 3:30 p.m. to 5:00 p.m. Starting at 5:00, the 4th Annual Hauler Parade will begin along Main Street in Speedway.

Officials at the IMS say the access to drivers and cars is unprecedented.

For a complete breakdown of the weekend's events, click here.

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