Super Bowl funds could seed another bid - 13 WTHR Indianapolis

An economic impact study of Super Bowl 46 to be released this morning took into account all the money that came into Indianapolis over the ten-day period surrounding the actual game.
   
The study measured a $176-million direct impact in our economy. And our government collected $25 million in taxes at the state level, with another $21 million in taxes flowing to local governments.

The rest of the money went straight into the pockets of local businesses and the people they employ. Retailers, hotels, and transportation companies all enjoyed a piece of that pie.

The game and ancillary events brought 116,000 visitors from at least 50 miles away and that 265,000 tickets were sold for the fan event at the Indiana Convention Center. Out of every dollar they spent, 84 cents stayed here in Central Indiana. The Super Bowl brought in twice as much money as Indy's next top five events combined. In just those 10 days, Super Bowl 46 accounted for six-percent of the tourism money expected in over the whole year.
    
Allison Melangton, the Host Committee CEO said a lot of the money touched the hospitality industry. "Those people ate at our restaurants and stayed at our hotels," she said. "We had a lot of expenses related to corporate parties and catering."

Mayor Greg Ballard and Governor Mitch Daniels will join members of the Super Bowl Committee at 10:30 a.m. to talk about these numbers and how the money has helped the city.
    
Given the amount of money the city pulled in, logic dictates the city leaders will want to go back for more. Melangton confirms that there will likely be a bid for another Super Bowl at some point.  That's why they did the economic study.

"At some point there's likely to be serious interest in hosting another Super Bowl," Melangton said, "and that data from the economic impact study, the research we did with the donor community, and all that will be put together and a decision will be made. And that will be the mayor's decision."

The weather during Super Bowl week was sunny almost the whole time. And that great weather saved the committee nearly $2-million set aside for snow removal. They will use that money to seed their next Super Bowl bid, with enough left over to start working on the next Super Bowl, should the NFL award Indianapolis another game.

Our newsgathering partners at the Indianapolis Star report that the chances of another Super Bowl bid will likely be addressed when Ballard, Melangton and others present the economic study data.

Watch for complete coverage on Eyewitness News at Noon.