Business schools offering PR tips to future CEOs - 13 WTHR Indianapolis

Business schools offering PR tips to future CEOs

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HARTFORD -

America's future CEOs are getting a public relations lesson.

Whether it's corporate fraud, the Gulf oil spill, shoddy products or even the recession and weak recovery, capitalism is taking a beating. And public relations executives hope they have a fix.

The Public Relations Society of America has launched a pilot project at five business schools to teach future executives how to handle crises and preserve corporate reputations.

The pilot program in 2012-2013 intends to develop a model course offering lessons on establishing a brand, social responsibility, using the media and other subjects that will be part of a course adopted by business schools across the U.S.

Dartmouth College, the University of Maryland, Northwestern University, Quinnipiac University and the University of Texas at El Paso are participating.

(Copyright 2012 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.)

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