NEW YORK -
Target is phasing out Amazon.com Inc.'s e-reader Kindle at its more than 1,700 stores and its website.
A Target spokeswoman says the decision to stop selling Kindles this spring comes after an "ongoing review" of Target's merchandise that evaluates quality and prices of the chain's offerings.
The move coincides with the discounter's plan to create mini shops of Apple Inc. products in 25 of its stores this year.
Despite competition from cheaper tablet computers such as Amazon's Kindle Fire, Apple's iPad remains the most popular tablet. Apple has sold more than 55 million iPads since the tablet's debut in 2010.
There was no word regarding continued sales of Apple's iPad.
Target's decision to phase out the Kindle is also occurring as the retailer, along with other major merchants, are trying to fight a growing practice sometimes called "showrooming." That's when shoppers, armed with smartphones, browse products in physical stores and then shop online for a better price.
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