Indianapolis businesses bank on Luck's star power - 13 WTHR Indianapolis

Andrew Luck is more than just the NFL's most talked-about quarterback. Experts say he has "star power" and local businesses and charities are forming game plans for courting Luck and putting him to work.

Colts fans are already snapping up Andrew Luck jerseys with enthusiasm and excitement we haven't seen in a year. Inside the team's Pro Shop, with Peyton Manning's portrait over his shoulder, Aaron Glass tried Luck on for size.

"I feel great. Now if I can get out of here without paying, that would be really great," he joked. the jerseys go for as much as $115.

Luck's arrival is already driving up ticket sales. At Colts headquarters, box office phones are busy again with season ticket buyers.

Vice President of Ticket Operations Larry Hall said, "Over 150 calls from last night and I would say noon today. We are fielding them as quickly as possible."

It's a relief for a business that started out with 4,000 unsold seats.

The star rookie quarterback is more than an athlete. On and off the field, Luck is likely the biggest business and public relations opportunity in the city.

"He is a very hot commodity," said Lou Gerig, President of Sease, Gerig and Associates public relations.

14 years ago, Gerig met with Archie Manning, providing ideas and advice on how a young Peyton could put his celebrity to work in the community. Manning grew into a prized pitchman for local businesses, non-profit and charitable organizations.

Gerig believes Luck's talent, squeaky clean reputation, and Hoosier-like values could make him even more sought after.

"He appears to be right out of central casting. I think there are going to be a lot of not-for-profits that are going to be calling somebody to say, 'how to I get to somebody to make a decision?'" he said.

Andrew Luck has yet to wear a game jersey and already fans, businesses and non-profits want his number.